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Luca BRIGHENTI Luca BRIGHENTI

From Neutrality to Positivity: the journey toward a planet-positive future

Climate change and biodiversity loss are forcing us to rethink sustainability. While carbon neutrality has been the focus for years, it’s time to elevate our goals toward a "nature-positive" approach—a holistic strategy that prioritizes regenerating ecosystems, enhancing biodiversity, and balancing humanity’s footprint.

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