Our mission
United for a Planet Positive future
Our mission focuses on generating a positive impact on our planet, particularly through the lens of the advertising industry.
At YEP, we believe that reducing our carbon footprint is only the beginning.
We are committed to a holistic approach to the planet's health, extending our focus beyond carbon emissions to include broader factors affecting environmental degradation and biodiversity loss.
By doing so, we ensure that our efforts lead to lasting positive changes.
Why we started
$0
Government
Goodwill
Gap
$8.1 Trillions
There is funding deficit for restoring nature
The UNEP's "State of Finance for Nature" report estimates that $8.1 trillion will be required by 2050, establishing a benchmark for global corporate goals.
There is an anticipated $4.1 trillion shortfall in funding needed for nature conservation and restoration up to 2050.
Neglecting to invest in these crucial areas leads to significant economic consequences, with the continuous decline of biodiversity and natural resources reducing global economic output by approximately 10% annually.
Our challenge
Addressing the funding deficit in environmental initiatives
Problem
The funding deficit
Environmental initiatives often face significant funding gaps.
Despite the urgent need for action, there is a substantial disparity between the resources needed and those available, hindering progress and delaying crucial preservation and restoration projects.
Opportunity
Including the advertising into environmental action
Leveraging the global advertising market, valued at $615.2 billion in 2022 and projected to reach $834.9 billion by 2028, we identify a unique opportunity.
Our approach exploits the vast reach and growth potential of the digital advertising industry.
Our strategy
Collaboration, education, integration, rigorous validation, accountability and reporting
Collaborative foundation and shared goals.
Nonprofit advertising business integration.
Promote education on the Planet Positive approach.
Rigorous restoration project validation methodology.
Enhanced reporting, transparency, and communication tools.
Key benefits
Same operations, enhanced brand image, and greater returns.
With YEP, companies keep the same operations and practices while contributing to restoration, enhancing environmental benefit, and corporate social responsibility.
We aim to transform advertising into a force for good
To support nature and biodiversity restoration projects, we offer advertising solutions that turn advertisements into a force for environmental good. By channeling resources from the advertising industry, we aim to fund critical environmental initiatives and drive substantial positive change.
