The Planet Positive approach

A new paradigm for environmental stewardship

The Planet Positive approach shifts from merely coexisting with our planet to actively nurturing it.

This approach focuses on the power of nature restoration, aligning with the global ambition of the Nature Positive Initiative.

Actions become planet positive when they contribute to the regeneration of the earth’s ecosystems, empowering individuals, companies, and governments to enhance the earth’s natural capital.

Inspiring Regeneration

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At Your Eco Plan (YEP) we believe that it’s time to align our goals with the language of aspiration and regeneration.

Striving for greatness, making a difference, and leaving a legacy are intrinsic to human ambition.

The language of regeneration is inherently aspirational, inspiring people to take meaningful action.

  • The Knowledge Room is a dedicated section providing in-depth knowledge and educational tools to support environmental conservation and biodiversity protection.

    Our aim is to inspire, educate, and engage individuals and organizations on their journey towards a Planet Positive future.

  • At YEP, we believe education is key to creating meaningful and lasting change.

    Our mission is to provide high-quality educational resources that help everyone understand the importance of environmental sustainability and how their actions can make a difference.

    • Certified online video-courses

      Explore our range of certified online courses covering various aspects of environmental sustainability and sustainable advertising. Accessible to all levels of experience.

    • Educational materials

      Access a library of articles, case studies, white papers, and practical guides on best practices and innovations in environmental conservation and advertising.

    • Webinars and workshops

      Join our interactive webinars and workshops led by industry experts, scientists and more, offering practical insights and collaborative learning opportunities.

  • Our Knowledge Room serves as a central hub for learning and innovation, where marketing professionals, businesses, educators, and Planet Positive enthusiasts can find the resources needed to make a positive impact.

Aligning business achievements with environmental stewardship

At Your Eco Plan (YEP), we believe that business achievements should align with environmental stewardship.

We make it easy for companies to integrate Planet Positive practices with their business goals.

Our Planet Positive advertising hub enables advertisers, publishers, and media agencies to achieve business outcomes while making positive environmental impacts.


We help the advertising industry create positive impact and adopt a Planet Positive approach, enhancing environmental communication to stakeholders

Holistic environmental health

  • We are dedicated to a holistic, integrated approach to the planet's health, considering all dimensions of ecological well-being.

  • This means addressing a wide range of environmental issues to ensure comprehensive benefits and improvements.

  • The Planet Positive approach in action

    Picture transforming a degraded, lifeless area into a thriving, vibrant ecosystem.

    The trillion-dollar advertising industry can drive significant environmental actions. By reallocating existing budgets, this industry can support nature restoration and biodiversity, creating substantial positive impacts on our planet. This transformation is what YEP aims to achieve.

  • Envision a planet healed

    Envision a planet healed

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    Where ecosystems flourish under the care of a united community

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    Your journey to work or school each day is transformed

  • This increased resilience brings peace of mind

  • Picture a Planet Positive Future, where business and planet thrive at once